Beyond advertising, the real substance to creativity is how we solve problems. A nice one from Ikea. Rather than create an ad campaign to launch their winter ipad app, why not create an innovative product instead, so people can enjoy it. Winter gloves anyone?

IKEA BERÖRA: The iPad Glove Kit

Here’s a nice little campaign from IKEA in Norway to launch the iPad version of the IKEA-catalogue. They created a brand new IKEA product called “BERÖRA”, it´s a simple sewing kit with a special conductive thread to sew into the index finger of gloves. This transforms your gloves enabling them to work on a touch-screen, which is pretty important to IKEA customers in freezing Norway.

via: http://www.digitalbuzzblog.com/ikea-berora-the-ipad-glove-kit/