AUTOMATED ADVERTISING OPTIMIZATION
Leverage the power of A.I. to improve your return on paid social and search ads, while saving hours each week by automating:
Supporting all major channels
Budget allocation based on content and channel performance
- A/B/n testing over large content bases
Optimization across multiple goals (i.e. reach and engagement)
Set-up is fast and easy.
PROBLEMS WE SOLVE
As ad campaigns expand, manually optimizing budget allocations becomes untenable.
As a result, many marketers make allocation decisions before campaigns begin - which leads to more budget spent on lower performing content or audiences.
Nectar9 will test into optimal performance for you, allocating budget as specific creatives prove their effectiveness.
All content progresses through a lifecycle from introduction and testing to iteration, amplification and - eventually - sunset.
With dozens or even hundreds of unique ads across your add channels, it becomes difficult to track each one accurately.
Nectar9 solves this for you by automatically ramping up new content and sunsetting the old as performance fades.
Nectar9 enables your team to scale customer acquisition and retention efforts across your entire customer journey, leveraging multiple channels, audiences and content formats.
We save you time by making it easier to repurpose content across channels and optimize your budget allocations based on how each channel performs over time.
Nectar9 started out of Megan Media - an influencer marketing agency that saw the need to streamline increasingly complex multi-channel advertising campaigns from its work with top global brands such as AT&T, Starbucks and PepsiCo. After building for their own needs, the team saw widely applicable use cases and spun out Nectar9 as its own company. Nectar9 was acquired by Tailwind in 2022, now able to tap into greater reach and resources to bring A.I. to every advertiser.
As an AI first company, we're building a world in which marketing automation is truly left to the machines, but people are not left behind.
We believe that combining machine intelligence, automation and human creativity will yield the most meaningful marketing outcomes in the future.
We aim to enable our clients to spend their time where it is most valuable - on strategy, research and creative, with machines supporting high volume or low level tasks that collective posses great potential for optimization.
Our proven, proprietary software-based solution delivers outsized content marketing results at scale. It's based on state of the art machine intelligence including NLP, Deep Learning, and Machine Learning approaches to artificial intelligence.
Give Nectar9 your marketing objectives, constraints and starting understanding of your target audience and the system will orchestrate a highly sophisticated campaign across the channels you select, spanning all stages of the marketing funnel through multi-objective optimization.