How Healthline Boosts Fan Engagement | nectar9
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“With Athena, we were able to see an immediate increase in engagement without any additional overhead. This allowed us to check off one of our key 2019 goals in early Q1, so we can now focus on deepening our relationships with our engaged audience — something we’ll use Athena to help with as well!”

 

Chante Owens,  Manager, Social Strategy & Audience Development, Healthline, Inc.

Success Story

KEY STATS

 

- 36% increase in engagement of social content inside of six weeks with limited budgets 

- 0% increase in staff, thanks to fire-and-forget automation

- 95% time savings over manual approaches to content promotion

Stronger, Healthier Lives

HEALTHLINE'S STORY

As one of the fastest growing health information sites, Healthline’s mission is to be the consumer’s most trusted ally in their pursuit of health and well-being. Healthline provides authentic, actionable, and science-backed content to help people live stronger, healthier lives. Healthline’s flagship website Healthline.com takes a whole-person approach to health and wellness information to support the modern health consumer.

Boost Audience Engagement

GOAL

Healthline’s goal was to increase engagement with their social content without adding additional overhead or process complexity to their daily publishing efforts. 

A Healthy Social Feed, Powered by Autonomous Marketing

SOLUTION

Healthline turned to Nectar9 to increase overall engagement on social content to meet one of their key goals for 2019. Collectively, we devised a plan to focus on the health of their main page feed on Facebook. We then tapped Athena’s content marketing automation features to promote the team’s native social posts to highly individualized, targeted audiences to drive up consumer engagement. Athena picked up new content daily based on social signal, delivered targeted distribution with a goal of driving up social engagement, and automatically sunset content as it aged or performance against their goal started to dip. 

A Healthy Social Feed, Powered by Autonomous Marketing

SUCCESS!

Healthline’s use of Athena to power their content marketing efforts to boost engagement was a quick win:

  • 36% increase in engagement of social content inside of six weeks with limited budgets 

  • NO increase in staff, thanks to fire-and-forget automation

  • 95% time savings over manual approaches to content promotion